I had been to the Village restaurant in Bengaluru recently on a team outing from office. During one of the celebration activities therein, I was requested to witness a celebration of the young(er) people, dancing their minds off to some Hindi movie numbers. I was shocked to see how the dancers teamed up as though ignoring the vulgarities in the songs being played and displayed a fictitious oneness in gender by their rather erotic moves. And when the song ended, no wonder, there were cries of once more.
The youth is being made to "want" more of what it "wants"; in the process it wants less of what it "needs", perhaps.
But beyond this thought, ever thought why Hindi movies tend to carry more dance & frolic driven songs and thereby tend to carry away the young audiences into its reverie?
Its an entirely orchestrated drama. An orchestra arranged by the central government and Hindi movie industry. Why else would Hindi movie artists so easily get the Ratna awards?! Here's an explanation.
It isn't difficult now to say that Bollywood (the Hindi movie industry) and the central government have worked hand-in-hand from a long time - worked to drive the Indian nationality theory into young, unassuming, minds; worked together to successfully impose Hindi on the widely spread, linguistically diverse Indian population.
It is fun & frolic, after all, that the youth likes; after these programmings by the film industry-govt nexus, it is what it craves and demands. Anything that is mundane and more serious, like some of the really thought provoking movies from the non-Hindi industries carrying songs of serious introspection, doesn't carry the cool (or hot!) factor to attract the young audiences. This further catalyzes the Hindi Imposition projects of the central government, but worse still, it seriously erodes the impression young minds have about non-Hindi works of art and non-Hindi forms of entertainment altogether. No wonder, the latter are making only those attempts that make it more resemble the Hindi counterpart, by remaking and dubbing alike.
On the flip side, why there is more frolic in Hindi movies is worth investigating as well. Just like the Hindu Gods are always portrayed to be amid happiness, which in turn makes people flock towards their idols and images seeking their own happiness, the Bollywood industry lets go of 'boring' social messages that it needs to convey and loudly advertises tempting lewdness and conveys messages of fun & frolic to the youth.
It is also the Hindi industry and the Hindi people that are the ultimate beneficiaries in the Indian union, what with all the pro-Hindi policies of the central government and its machinery. With this backdrop, if there's one film industry in India that can really celebrate all through the year, it is the Hindi film industry. And this industry is taking most Indian youth by hypnotizing them towards a virtual state of happiness, night after night.
So: for everything serious, there are non-Hindi movie industries. For everything fun, cool & hot, there is the Hindi movie industry, and that is where people will flock to. Kudos to the creativity of the Hindi imposer!