The Idiot Box: Government Controlled Mass Media and Hindi Imposition

The radio and TV media have helped the Hindi protagonists the most in imposing Hindi upon the vast unassuming non-hindi speaking population of India in the last couple of decades.

DD National is a channel Doordarshan started with an intention of telecasting TV programs (99.99% Hindi) to the entire nation. Of course regional language movies were telecast on Sunday afternoons. The very choice of this poorest of poor time slots - Sunday afternoon i.e. - for a TV program shows the degree of neglect shown by the channel towards other Indian languages.

Why does DD National feature only programmes in Hindi? And why should DD National be the only channel receivable across the country without a booster? And who's funding all these things - we the people - there's a big chunk of public money being allocated for Prasar Bharati (which also runs DD National, Vividh Bharti FM station etc.) every financial year. It is because of policies of Prasar Bharati combined with the Rajbhasha policy all such channels are obliged to carry most content in Hindi. Why else does one hear Bangalore edition of FM Rainbow featuring so many Hindi songs while the Bangalore FM market is so heavily bent towards Kannada entertainment? Isn't it amply clear that the Rajbhasha policy is here to bulldoze all the other bhashas of India? Will we, the people, let it bulldoze our languages lying down?

3 comments:

  1. First of all I am not sure if anyone watch national DD anymore. More horrifying thing is the telugu imposition of TV9 kannada, tamil/hindi imposition of suvarna. Cable network is very famous and most watched these days. There is an urgency in handling that issue, not in blogs but more serious measures have to be taken.

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  2. Shweta,
    Well nice catch about DD's popularity there. But the reason I used DD was to build the context right. DD had been a predominant & perhaps the lone source of TV entertainment in India for many years. Whatever was done in those days has set a trend for its successors in today's TV industry. This is precisely what I am referring to. But this information needs to be known to more Kannadiga 'graahakaru' for them to start an uprise against the channels that you rightly enumerated above, and who knows, more to follow in future. Hence this 'blog'.. hope that clarifies something..
    Hey, thanks for visiting & commenting.

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  3. Yes, DD & Bollywood played a major role of Hindi imposition on Indians unknowingly from many years.

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