"Your Actors are Unethical. Come watch Hindi movies" : Indian English Media?


During the recently climaxed Nikhita-ban episode in Kannada Film Market someone wrote "But it is also a fact that kannada film industry needs serious overhauling and crass cinema needs to be rooted out!". True. And here's what I have to add at this juncture.

The English media in this country needs an overhaul too. Firstly of course on ethical grounds, and then on similar grounds where they owe their responsibility towards their readers and towards general public welfare.

Bollywood is mostly Indian English media's selling counter. Bollywood is predominantly where women are portrayed more naked than any other "*woods" in India. That means more page-3 stuff for these brokers of lewdity & voyeurism, and this stuff only attracts more people to walk-in naked into their subsequent page-3s - Which explains the repetitive Hindi sloganeering by the back-end teams of these news 'makers'. Kissa-kursi-ka, Silsila, Pati-patni-aur-woh - these are the punchlines the purported English media employs to sell their cheap news items. 

So much held up with Bollywood and its accompanying vulgarity (conveniently renamed as cool & hot based on context!) is this inefficient English media that they hardly ever have spare time on the other *woods, also benefited by portraying Bollywood as the movie-wood of the entire nation. Thereby solemnizing their neglect towards other language movie industries.

So when there's some sensation (like the Nikhita ban) happening around Sandalwood, say, this English media doesn't blink an eyelid before pouring all of its karmas on Sandalwood and trying to suck out any remnant of an intention in people to watch Kannada movies. It does its best to defame Sandalwood in the already rendered semi-liquid minds of Sandalwood cine-goers.

But the same media family doesn't find value in sensationalizing the equally undemocratic dubbing ban that has been stinking in Karnataka since decades. Not a word of opposition or a paragraph of reporting, nor a column of news, and surely not a blog or an essay about the industry features in their dailies. 

Doesn't it all expose the English media's lackluster attitude towards the welfare and entertainment needs of its audience in Karnataka? This episode of Nikhita-ban has only brought to light in front of Kannadigas that the English media just doesn't care a damn for what Kannada movies mean to Kannadigas or what Kannada itself should mean to Kannadigas; all it is bothered about is carving out the cheapest tunnel to traffic Kannada cine-goers away from Sandalwood towards Bollywood - its selling counter - obviously something that will push its bottom-line upward.

Turning a blind eye to the diversity in its audience has probably brought short-term benefits to the English Media in this country. Short-term. Yet, unfortunate.

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